Friday, September 28, 2007


In keeping with my recent theme of animal design, I wanted to point out this incredible Springbok toy. This 'Springbuck' was designed by Joom, a very clever South African design firm. I love the simple curving shapes (particularly in that long black teardrop eye), and the way the grain of the wood was left showing in the bok's body. The springbok is such a distinctly South African animal, and yet so rarely used in design that it makes this toy all the more unique. Unfortunately it's sold out- but you should still check out their website. In addition to the Springbuck, they also feature a bovine inspired bookcase, and some incredible graphic design work.

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